Corp comm is such a fuzzy concept. Way back when, the focus of the communications team was on data sheets and letterhead... all the semi-permanent expressions of the company's business. But today, it's got a lot more work to do.

From infographics to web sites and social headers, corporate communications is a living, breathing entity that changes and evolves on a weekly basis. It has to do more than put a stake in the ground. It has to grow the brand from the roots and spread from there.