Security isn't sexy. But at TrustGo, my job was to make it seem approachable at the very least.

 

To do that, I focused on tangible things that we, as a company, were doing to protect our users. We had to show the scale of the problem, so we had a digital counter on the site that gave weekly stats on the threats we had found.

 

But more than that, we had to get our message out in the world. With the help of Sharon Kim and her team, we created a steady stream of articles, interviews and infographics that regular folks could understand and relate to.

 

It worked. Within months, we were one of the top 3 Android security apps on Google Play and eventually caught the eye of a big acquirer--Baidu.